My perceptions, views, beliefs, thoughts, reflections and understanding on various aspects related to academics
Friday, February 27, 2015
Wednesday, June 4, 2014
Folly of Measuring, Evaluating
and then Consulting
I have recently attended a presentation by a brand consultant
who graduated from a highly ranked western Business School and during the
presentation boasted on his decision to decide working in Asia where he can
work actively to spur growth of Asian Brands into “successful” brands like Nike and Apple. He started the presentation
with a note emphasizing on scarcity of leading Asian brands among fortune 500 list
and counted a few “successful” Asian
brands like Samsung and Sony to highlight the dearth of similar brands in Asia.
This presentation was organized as a part of Marketing Management course for MBA students and MDM (Master in Development Management) students were invited as guests. Sitting in the last row helped me not only in listening and thinking about presentation but also in observing the happenings in room during the presentation. I like last row as a teacher (as opposed to first row that disconnects one from all who are sitting behind).
As an academic (who are generally blamed as having lack of
practical knowledge and wit for applying theories), I was wondering on the
premises and frameworks of the consultant. I carefully concentrated on his
hypotheses, theories and models he was using in his arguments. (Actually,
academics are not inexperienced in practice, but they love to analyze all
aspects of theories and practice with critical perspectives and persons like me
love to do that as compared to just start applying anything blindly or in
haste!)
The reason I have emphasized on the term success in the first paragraph of this writing is to highlight it because
this term was the yardstick of all the premises and keystone of frameworks used
by the consultant. For the argument that Asian brands are not as successful as
western brands, we need to first ask the question – What is the meaning of
success? We tend to forget the context due to influence of “seemingly
successful” theories and examples from west who created lists like fortune 500
and hundreds of theories in marketing and business management using their own context
and perspectives.
One point that I like in the initial part of his presentation
is about habit of Asians to consider anything originated from west as ‘superior’
to Asian products. And, this seems to be true. Expanding it further, we Asians
have also started liking and using the western ideas, theories and perspectives
while forgetting our context. That’s why, the yardstick “success” that may be
seen as an outcome is easily adopted by Asians as a valid criteria of
measurement too.
After the presentation, I was expecting that at least one student
will ask about the meaning of “success” as implied by the presenter. As Asians, do
we really think that being in Fortune 500 list is the only “success” for the
brand? A brand like Creative that produced portable music system (like ipod)
was compared during the presentation with Apple. Creative was labelled as a
failure against Apple because the whole world is aware about ipod (even I wrote
“music system like ipod” in the previous sentence). I was wondering what might
happen if companies like Creative become like Apple. (Well, this assumption is
already faulty because I have ignored the context already. Apple is situated in US
with particular setting of geography, economics, politics, technology, culture
and demographics and Creative is situated in another setting. But for the time
being like the consultant did, let us forget the context foe some time). If Creative becomes
Apple, there will be an impact on all its operational costs that includes
marketing operations. It may lead to increase in price of the products by
Creative. Now, we need to ask, are the target markets of Creative and Apple
products same? How many of those who purchase Creative products will ever purchase an
Apple product or vice-versa? We know the answer. If Creative becomes Apple, who
will become Creative? And if there is no Creative, how will their target markets get the products? One may argue that any other company may become Creative
after seeing the gap in market. But, then that company may be measured against
Creative or Apple and another consultant may try to justify the failure of that
company of not being able to act like Creative. Are you able to see the loop?
And, this indicates the folly of consultants and many practitioners.
In addition, a major chunk of business men in Asia and Asian
managers are already exposed to western theories and frameworks which are
considered universal. I doubt about the existence of anything as “universal”
except the term itself. Management is about knowing the context first. We also
teach our students the importance of External and Internal analyses. And, I
always emphasize that internal analyses is as important as external analyses. It
means the peculiarities of a company, culture of the community and environment
of the setting where the company is situated is of utmost importance.
The moment we forget the context and start measuring the
actions and results on a criteria that seems ‘universal’ like being in Fortune
500, we get diverted from the reality. Why businesses exist? To be in Fortune 500?
Why brands exist? To be in Fortune 500? Or, being in any list like Fortune 500
is a byproduct? And, why only Fortune 500? Why not Social 500? Environmental
500? Caring 500? Employer 500? Sustainable 500? Innovative 500? (It is another
argument when we discuss why all the companies in Fortune 500 do not remain consistently
there).
One can argue that all the lists suggested above will lead to
financial success ultimately. The folly of this argument is the thinking that
ultimate destination/success is the financial success. And, this leads to definition of “success”.
Is there any universal definition of success? Do Asian Businesses strive to be
financially success in the same manner as western businesses? These led to further questions in my mind when I was listening the presentation.
As an academic I was questioning his premises and frameworks
and at the same time some research questions were being developed inside my
academic brain. For many practitioners, the presentation was great and was very
insightful. Well, it was insightful for me too, but in another way – how a
practitioner – a consultant from west is trying to convince Asian businesses about
the measurement of success of Asian brands based on western concepts of Brand
Equity and inclusion in Fortune 500 list. And, he has been successful up to
some extent. He was able to influence most of the young minds of MBA students and most of the application oriented minds of practice oriented faculty members, but I noticed the discomfort among MDM
students during the presentation (II could notice them because I was sitting in
back). For my academic mind, if arguments lack context and the so called management
frameworks do not include basic conceptual nuances in such a manner that it
immediately becomes applicable to the field of “Management” as such that can be
applied to fields like managing the society, managing the family, managing the
community and managing the business, it starts escaping from my whole hearted
and brained acceptance. And, this may also explain the reason that MDM students were not
able to relate to the presentation much.
Do we have alternatives? May be not much. I was influenced
with some points in presentation. How much it is important to “Care why”, as
compared to “Know what” “Know how” and “Know why” in a job. The problem is this
“Care Why” is missing from management education among Asians. As mentioned by the
presenter, we accept western products blindly. Yes, we have been accepting
western management ideas and frameworks blindly. And this will continue
unless there are academics and teachers enough in number who start caring why -
questioning, analyze theories critically and developing the students capability
to emphasize on context, different perspectives in depth, and let them
construct their own learning while building their own models and frameworks. I
doubt we are doing this in Asia. But, west have been successful in doing this
and that’ why we prefer to read Porter and not the work of Sun Tzu. And, there
may not be any harm in this in a long run. We are already moving to era of convergence
where our views and ideas are also converging to the dominant views and ideas.
But, there will always be an “academic” sitting in the last row of
presentations wondering on ideas of presenter, critically analyzing arguments and highlighting follies later.
Thursday, April 24, 2014
Letter to Students: Specially for smart readers.
Please do not complain…there is ‘no problem’ with ‘education’
Statutory warning: If you read this letter and get offended, I will not be considered responsible for it because I have told you to be a smart reader in the letter itself. If you think that you can be easily offended, please ignore this letter.
Statutory warning: If you read this letter and get offended, I will not be considered responsible for it because I have told you to be a smart reader in the letter itself. If you think that you can be easily offended, please ignore this letter.
This seems to be a perpetual question that appears every now
and then and the issue is refueled when you cite so called successful college
drop-outs like Bill Gates and Steve Jobs. It is our tendency to focus on
success (and who defines success?) and ignore failures (again, who defines
failure?), otherwise you would have cited millions of other college drop-outs
who are not so successful in the eyes of our (read ‘your’) perceived society.
Let me present some of my views on what you are gaining
through higher education.
1. A highly structured and directive learning
The education in higher institutes tend to be so directive
and structured (thanks to accreditation agencies and regulators), that it
frames your minds, conditions your thinking and frames your intellect. Wait a
minute…does it appear negative to you? Come on…do you not agree that If you do
not demonstrate specified learning objectives set for the course by the faculty,
you will not get any credit and will be labelled as a failure in a particular course.
Believe me there is no problem, this situation will continue unless you assert …wait
professor…I do not like these learning objectives…why should I achieve these? I
have not developed these for my learning. Your faculty developed these without
asking me. But are you enrolled in higher education institutes by paying a
hefty fee to develop learning objectives? No…come on….leave it to us…just
follow what we give to you. Do not take the ‘extra’ pain…no need.
Ignore this part – ‘it is too verbose’: you are a smart
reader – are not you? Well, the real problem
lies not in students’ failure to demonstrate the achievement of specified
objectives, but in fixed and specified learning objectives developed by so
called intellectuals and imposed on students with the expectation that they
will take an ownership of these objectives. Are academicians justified with the
expectation of ownership of learning by students? The problem is that students
are expected to take something designed by others. And, that’s why they just
take it. The relationship between students and teachers is like giver and
taker. The teachers give so called knowledge to students and students take it.
This is evident when educational researchers found that most of the students
use a strategic learning approach to get the degree and they get it. Or they
just learn what they are taught.
Oh! Did you read the above paragraph? So, where is the
problem? No problem at all. Are you not happy with the structured and directive
learning? Are not you comfortable because you know that you will fit well in
this world, earn good amount of money and will be termed as successful in eyes
of others (which reflects your vision too!) with the ‘training’ you are
receiving in higher ‘education’ institutes?
2. A degree
Let me tell you a story…you love stories…don’t you? Origin
of universities - The institution called
‘universities’ were not set up by intellectuals to teach students in order to
frame and condition their minds according to the perceived needs of society.
The first universities came into being from students who formed community for their
own learning and they used to hire and fire faculty members. They used to have
full ownership of learning. This situation changed when universities started
providing degrees. The moment the degree granting practice started, faculty became
more powerful than students’ community and started dictating the terms. It
means that the faculty under the influence of those who fund them started
deciding what to teach, how to teach, what not to teach and how not to teach.
But, why should you care? There is no problem…just ignore
the above paragraph… do you not want to be rich to fund universities in future?
A ‘successful’ and rich business man who need ‘trained’ students to work in
your company or further your ‘business’ ‘your way’? So…where is the problem? No
problem at all.
3. Higher education or training
There is a plethora of
articles on difference between education and training in internet. One Google
search is enough to find the difference. But, wait…..how to search in Google is
training and how to interpret and use the results (and how not to!) and how to
apply learning from this practice in your life is education. In simple words,
training provides skills which are necessary to perform a task and education
provides wisdom to decide whether you need such a training or not. The problem
is that most of the academics know the difference but, in most educational
institutes, we provide training to equip students for the ‘real’ world. And
this real world is what we tell you, instead of you making your own sense of world.
Wait a minute…how can you students with no expertise can make meanings unless
we teach you how to do this too... If you start making free will meanings then
it will create problem to our community of educators and experts. If you act as
experts who will give importance to our expertise we earned after so much
investment in our ‘education’? We need to carry on with our ‘tradition’. We should
never lose our power… And, this is the reason, the structured and directive
teaching is designed with the power of providing degree and credit so that the
learning is proved as assured according to what is specified by us….the powerful
faculty.
Wait… did you read the above paragraph too? If yes, you are
not smart! Believe me there is no problem that is evident anywhere.
The problem appears when we try to use a critical approach.
And, I have noticed in my 10 years of experience in academics that the critical
thinking is lacking among so called intellectuals and students in the present
era. The reason is our conditioned mind that accepts everything that is
presented to us.
Don’t you seek structures, definitions, clear instructions, frameworks,
concepts developed by others? Do you challenge existing definition, frameworks
and concepts? Don’t you love to hear stories of so called expert practitioners
and researchers/academics who provide their subjective knowledge as the ultimate knowledge
to you well-structured in a spoon…sorry ‘spoon’ is taboo..? Let me use another
word….fill your ‘empty’ glass of knowledge with our ‘wisdom’. Are you not happy
with whatever so called experts tell (well sometimes after little challenge
from you but eventually you give up!)…you love downloading the knowledge…from our
minds to your mind in a directive, straight forward manner or sometimes
indirectly from so called teaching and learning tools like cases, projects,
lectures etc. (as education is a task and we need tools to make it easy to complete)!
using established frameworks and concepts, we tell and you accept what is
acceptable in the world and what is not, and how the world works and how you
should work and behave. Don’t you see us as knowledge providers? No need to change
the status quo. Let us enjoy the power and prestige in such a relationship. You
should always feel that you are not knowledgeable enough, lack experience and
expertise (and thus lack confidence!) After all you are students! Have you seen
any faculty member who ask you to develop your own frameworks, your own
concepts and definitions instead of applying the existing ones? (And if your answer
is yes, ignore such a crazy professor…he is fake….he has no ‘knowledge’ to ‘give’
it to you!)
Ignore next paragraph too – remember – smart reading!
The real challenge for
educators in this era is to instill in students the confidence and habit of critical
thinking. Do academics have guts to tell students that whatever they are being
told includes few subjective perspectives and not complete knowledge because
the real learning and knowledge cannot get transferred from experts and cannot
be downloaded in mind. Can we tell them that they are in fact receiving training
in so called educational institutes so that they can get fit into the world (like
cogs in a wheel/bricks in a wall – courtesy to Pink Floyd! Let us be happy…do
students really understand the meaning of the Pink Floyd song?) My view is that
the real education is there where students no longer depend on degrees,
universities and teachers. Students design their own learning needs, find their
own resources for learning, evaluate themselves or among peers, listen to all
practitioners and researchers, but acknowledge that OK it is their perspective,
their experience, their learning and their views, but we as students need to
construct our own learning by freeing from existing frameworks and definitions.
Of course, it first requires understanding the existing concepts and
frameworks, otherwise how can one make herself free if she does not know
properly the shackles binding her.
Did you read above paragraph too? You are not so smart. If you really think that
you have received real education or if you think there is no way you can get
the real education in universities, the best you can get is just training and
you are educated enough to know that you do not need this training in the name
of education, because you know how to self-learn independently and for
life-long duration (and a high paying occupation for yourself)! It is better to
drop-out before your minds also gets conditioned permanently. Or, ask from your
professors…OK prof…this is what you told us/books mention/experts recommend
about this…. But let me tell you how I constructed my learning from various
resources and inputs and believe me more than half of what you told me is
really bull sh…! Wait a minute…how can you talk to your professor like this…you
do need to pass, don’t you? But, do you at least feel this?
True education provides capability of independent and
lifelong self-learning. Wait! What I mentioned? Self-learning? Imagine if
students are so much educated and developed in high schools that they do not
need degrees and universities’ for further learning. Will it not change many
things in this world? Now, it is a problem… How the universities will survive then?
And wait a minute….I forgot I am a faculty member too! I should stop writing
now…it is becoming dangerous! Go back to your class….listen to your professors…..find
a good job or start a business and be ‘successful’ and yes, ignore this letter
please! I am sure you will read this last paragraph…smart readers!
Saturday, April 13, 2013
Borneo Post Online Article
It is important to write in a simple manner. This article is published in Borneo Post Online - A newspaper in Malaysia.
http://www.theborneopost.com/2013/04/03/arent-we-all-marketers-too/
http://www.theborneopost.com/2013/04/03/arent-we-all-marketers-too/
Thursday, April 11, 2013
I have been studying a course titled "Nature of learning and Teaching". The article by Biggs - considered as an important and influential article is a part of this course. I have tried to analyse this article and I welcome your comments on my analysis.
Biggs, John (1999) 'What the Student Does: teaching for enhanced learning', Higher Education Research & Development, 18: 1, 57 — 75
I appreciate the bold style of author and use of constructivism paradigm in the writing. The article appears to be very valuable for designing curriculum. The use of classifications (learner types, levels of focus, grading criteria, hierarchy of verbs, suitable list of TLAs and assessment tasks) provides very easy and structured reading. However, some of the classifications/categorizations bring some concerns as mentioned below. Irrespective of concerns and limited focus on curriculum design, the article depicts a good picture of real scenario in terms of teaching approaches and styles being adopted in universities and associated problems and challenges. Another issue evident in writing style of the author is the tendency to be prescriptive and lack of feminist approach. This gives the article a masculine approach. But, higher education itself has developed a heavy masculine characteristic and it is a challenge to use feminist approach in this domain, especially when constructivism itself is considered as a new and developing post-modern approach/philosophy.
Some concerns as a reader:
In this section, I have included my thoughts as a reader first (and less as an educator). However, in the section of logic/reason I have tried to wear the educator’s (perhaps author’s) shoe too. Taking such approach to reading and analysing helped me in observing various perspectives. However, I found that my role as a researcher has dominated my analysis.
1. Student’s learning approach
1.1 The concern: The first section of the article: “Student Ability and Teaching Method: the pay-off” - presents/describes/acknowledging the idea of existence of two different approaches of students to learning (Superficial and Deep). In addition, the statement: “Students like Robert probably are in higher proportions in today's classes than was the case 20 years ago” (p.58) suggests that the thinking/organizing process of the author may fit the “Level 1. Focus: what the student is” (p.62). This may bring some confusion due to inherent contradictions in the essence of the article and detailed content/statements in the article. Perhaps, this observation has appeared due to my dominating researcher role where I tend to find some gaps/problems in academic writing.
1.2 The respite (for researcher me): However, at another place in the same article, the statement: ““Lack of alignment is a major reason why students adopt a surface approach to learning” (p.69) suggests that the author may be aware of the reason why a particular student selects a particular approach to learning. The statement clearly signifies the importance of “Level 3 Focus: what the student does” (p.63).
1.3 The logic/Reason: I think that the author was struggling to write in a manner that teachers with all levels of focus can comprehend the article. Therefore, the author adapted the style where he tries to think from the angle of readers. In fact, explaining the constructivism or Level 3 focus of teaching approach is challenging and the author tried best to explain it in writing.
2. Issue of assessments:
The issue of assessments is the one of the most common issue I frequently grapple with as an educator. Therefore, this section is viewed and analysed using the lens of a scholar and educator.
2.1 The concern: There is a strong emphasis/recommendation on grading (using Criteria referenced System) based on higher level of performance of students reflecting achievement of higher level verbs which are nominated in the objectives (p.65-66). But, at the same time, if the following statements are true:
- “Teaching/learning activities are chosen that would be likely to encourage students to engage the optimal verbs, and that are practicable within the resources available. Objectives, teaching, and assessment, are now aligned, using the verbs in the objectives as markers for alignment” (p.66),
- “From our students' point of view, the assessment always defines the actual curriculum” (Biggs p.68, as in Ramsden 1992, p. 187),
- “In fact, it is difficult to separate a TLA from an assessment task (p.73)”
Is it possible that students get lower grades? It may be possible only if the teacher intentionally designs the assessments which are aimed at creating the differences among students, or, If TLAs are not carefully designed (and in this case, this is the fault of teacher who designed the TLA and not the student who received lower grade).
2.2 The respite (for researcher me): In fact, the solution is provided by the author in the article in the statement “Teachers shouldn't want a "good spread" in grade distributions. Good teaching should reduce the gap between Robert and Susan, not widen it” (Biggs p.69).
2.3 The logic/Reason: The activity of grading students based on spread of grades ranging from Fail to High Distinction or F to A grade, appears irrelevant if the constructivism (as explained by PBL or learning portfolio sections) approach of teaching is applied. But, the fact is university administrators may not be aware of such approach or it may be difficult to ignore the administrative requirements (as mentioned by author also), the inclusion of recommendation (as mentioned in section 2.1) in this article makes sense.
I remember how much time and effort was spent by me in explaining the administration after the last term where all students (12 out of 12) received D and HDs. The first comment from dean was = “is it not our (educator’s) role to demarcate better students from not so good ones!” And, the second comment reflected the distrust that my standard of teaching is not at par because students find it so easy that everyone gets D and HD! It followed with the suggestion to raise the bar at such a level that some students should get C and P grades in next term! I am still not sure what should I have not done so that students would have got P and C too. But, then I think, is it not my duty to strive for excellent performance by all students. Do I need to spend my time and effort to design activities to bring variations in performance of students or do I need to deign activities that are aligned with objectives and design suitable scaffolding, opportunities for skill development of students and contribute to their learning so that all of them achieve an HD ultimately!
Some concerns as an educator:
What’s missing in the article: Strategies to achieve/realize level 3 focus:
These elements are missing because the article primarily deals with the issues of curriculum design, and there is a limited focus on delivery aspects. Detailed description of methods to design the activities in order to encourage students’ engagement by creating a safe and respectful environment was missing. The reason may be that these issues are not directly related to curriculum design components (like objectives, assessments) etc.
3. Creating the engagement and perception on students’ role (Creating a learning community in classroom)
A section on the teacher’s view/perception on students and their role in learning is as important as teachers’ perception of self and their role in learning.
If teacher perceive students as “children deprived of/dire learning who will become knowledgeable and learned after education” and students’ duty is to just “follow the teacher” so that they can receive the “help of a caring and motherly” teacher in form of pre-structured information (leading to spoon feeding), then obviously, this perception will tend to follow either Level 1 or Level 2 focus only.
But, if the teacher perceive students as mature, responsible and resourceful adults who can be trusted to contribute to learning for each other because of their own set of experiences in their lives, that can realize the formation of learning community in class (and it may be effective in large classes too), the teaching approach will definitely lead to level 3 focus.
Therefore, perception of teachers on students’ role and teachers’ faith and trust on students’ capabilities are pivotal to teaching concept formation and subsequent change of teaching concept. Empowering students in classrooms is essential for reaching level 3 focus. In addition, mere methods and techniques to engage students while having perception of students as “children deprived of/dire need of learning” may not work effectively.
4. Empowering students
Flexible approach to teaching also supports level 3 focus. Empowering the students so that they take the responsibility of learning of others along with self-learning may result in students actually taking the role of educators effectively. This requires taking a back bench by the teacher during many sessions and perceiving every participant in class as having enough capacity and ability to “teach each other”. Teaching is no more a task to be performed by teacher/instructor/lecturer, but it is a self-automated process driven by all participants according to the context and need. This requires using not only peer assessments and feedback, but involving all the participants select (or design) their assessment components, assessment criteria/rubric for each assessment component and in formation of rules, norm setting. Such empowerment of students has the potential of transforming students no merely active learners but also as responsible facilitators for learning of other participants too.
I invite your feedback/input on this analysis
Sunday, March 18, 2012
Some questions
Welcome to the journey (being an academic is a journey for me and may be for you too or you may be just a spectator to this journey--welcome to observe in this case)!
I have been exploring some answers and some more questions in my academic life. Here are these questions:
I have been exploring some answers and some more questions in my academic life. Here are these questions:
On academic
What is academic? Is it a practice or way of life? Is it a job? How does this job look like? Is it possible to create a job description?
Who is an academician? Is it a role? Or, is it a responsibility laden designation? What activities does an academic do? Is it necessary to do all these activities if one claims to be an academician?
Is it necessary to reflect? Or, it is a choice? How to reflect if one chooses to reflect?
On student engagement
What is the meaning of engaging students? With whom the students should be engaged? How to engage students? What are the skills required to engage students? How to take a leap forward if one has never tried to engage students while teaching?
The role of Convener/Teacher
What are the expectations (of students, universities, Community at large) and how do we know these expectations? How are these expectations being formed among students, universities and community? Do I expect myself to fulfill all expectations of others? Is it necessary to fulfill understand all such expectations or is it enough to fulfill our own perceived expectations?
On Research
What is research? Why is it necessary to conduct research and publish by an academician? What if one does not like to do the research at all? Is there a choice?
On Universities’ expectations from a program-It is clear from the Graduate attributes/Skill-sets/Program learning outcomes (which all universities are emphasizing in the current era of outcome-based learning)
But, am I convinced with the specified attributes, skill-sets and program learning outcomes? Is it possible to have a common set of requirements for all students in a program? Is it a good idea to have a unit outline prior to meeting students who will be taught according to the unit outline?
As soon as I think that I have reached a solution to these questions, I get more questions and sometimes my initial questions get modified. Is any solution possible? Or are there many solutions each accompanying more problems? I shall write more on this in my next blog.
Comments on these questions, comments with intention to answer these questions or comments just to add more questions to this existing set of questions are welcome!
Comments on these questions, comments with intention to answer these questions or comments just to add more questions to this existing set of questions are welcome!
Tuesday, October 18, 2011
Being and Becoming An Academic
In a particular stage of our life, I believe that all of us face few intriguing questions like: Who am I? What is my identity and where I belong to?
Well, after few years of searching the answers of such questions, there seems to be some clarity and that's why the decision to start this blog as a journal of my journey to being and becoming an academic is taken now. This is my first blog that will be updated by me regularly.
My writings in this blog will include my perceptions, views, believes, thoughts and reflections as an academic related to diverse areas any academic may face in his/her lifetime.
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